摘 要

随着物流行业在我国的发展，物流业逐渐被认为是企业的第三利润源泉，因此通过制定恰当的物流方案、指定长远的物流规划等是增加企业利润的重要途径。目前就全球来说，西方发达国家物流业水平要明显高于我国。西方学者Stenger-Ｗ已经从各层面系统阐述了物流对企业经营管理的影响。在中国，因经济迅速发展，物流发展速度也随之极为迅猛，涉及到物流相关服务的各个企业都提出了符合自身发展方向的物流仓储配送思想。各个企业都开始重视仓储配送储配送环节，更重要的是其实施情况在一定程度上影响着客户的满意度。除此之外，仓储作为物流的基本功能也直接影响着物流效率与物流成本，配送作为末端物流，也是物流增值服务的最好体现，配送业务的高效迅速也是衡量物流服务的关键指标。现阶段电子商务条件下的物流仓储配送要想得到长远发展必须依靠现代化的仓储配送管理模式。本文通过结合苏宁自身实际情况，分析现阶段仓储配送情况，在扩大自动化和以信息化的同时，不断优化仓储配送方式、配送路径选择和配送手段，并且在不断发展循环经济、绿色经济的社会趋势下，要重视对逆向物流、逆向供应链的研究与应用，在逆向物流的过程中，实现对仓储配送效益纵向深层挖掘。作为加快提升配送能力的举措，苏宁收购天天快递后，可以实现仓配一体化并且不断在推进直营化及物流云建设发力，以更快捷的速度服务顾客。因此，仓储配送的流畅高效运行不仅能够提高整个物流服务质量，而且还可以提高客户满意度。

关键词：仓储配送管理；物流服务质量；仓配一体化；

Review of the present situation and development analysis of Suning warehousing and distribution

Abstract

In our country,with the rapid expansion of the logistics,with the lapse of time, the logistics industry is deemed to the third profit source of the company, so it is an important way to develop the enterprise logistics plan and plan the logistics development rationally. At present, the level of foreign logistics industry is obviously higher than that of china. Foreign logistics industry has made a series of academic achievements. Western scholar Stenger-W describes the impact of logistics on enterprise management from various aspects. China is one of the countries whose economic develop is fastest in the world, logistics development speed is also extremely rapid, involves all logistics related services are put forward in line with the warehousing and distribution to some extent in china,the distribution center to create many, the warehousing distribution tended to scale. To some extent, the implementation of warehousing and distribution affects the customer satisfaction, customer satisfaction has become an important indicator to gauge the competitive power of a company. In addition, storage is one of the basic functions of logistics has a direct impact on the efficiency of logistics and logistics cost, logistics and distribution as the end, as well as the best embodiment of logistics value-added services, the key indicators of distribution business is rapid and efficient measure of logistics services. Under the development of e-commerce, logistics and warehousing and distribution in order to achieve long-term development must rely on modern warehousing and distribution management model. This paper combines the actual situation of Suning, the analysis of the current situation of warehousing and distribution, and to expand the automation in information technology, constantly optimize the warehouse distribution mode, distribution path selection and distribution method, and the trend in the development of circular economy, green economy, attention should be paid to the research and application of opposite logistics, reverse supply the chain, in the process of reverse logistics, warehousing and distribution of vertical mining deep benefit. As a measure to speed up the ability to enhance the distribution, Suning acquired every day after delivery, you can achieve integration with the warehouse and constantly promote the construction of direct and logistics cloud. The continuous investment in distribution can improve the quality of logistics service through the optimization of distribution. On the basis of reference service specification logistics distribution service specification and other related basis, establish the evaluation index system of service quality of the logistics distribution center, distribution center logistics problems in service quality are analyzed, put forward the improvement plan.

Key words: warehousing and distribution; logistics service quality;

warehousing and distribution integration;

目 录

1 绪论 1

1.1 苏宁简介 1

1.1.1 总体概况 1

1.1.2 经营方向 1

1.1.3 发展方向 2

1.2 苏宁雨花物流基地 3

1.2.1 整体概况 3

1.2.2 主要设备 4

2 仓储管理内涵 5

2.1 仓储管理的内涵 5

2.1.1 仓储管理 5

2.1.2 仓储管理模式 7

2.1.3 仓储订单处理 8

2.1.4 仓储管理优化必要性 9

2.1.5 苏宁仓储管理现状及改进 10

3 配送管理的内涵 14

3.1 配送管理内涵 14

3.1.1 配送管理 14

3.1.2 配送管理模式 14

3.1.3 配送管理流程 17

3.1.4 苏宁配送现状 19

3.1.5 苏宁配送问题 20

3.1.6 苏宁配送问题的解决措施 26

4 苏宁的仓配一体化模式 29

5 结论 31

6 致谢 32

参考文献 33

1 绪论

1.1 苏宁简介

1.1.1 总体概况

苏宁自成立以来，一直秉持着行业诚信的准则与市场经济原则，目前在通讯领域、电脑配件数码领域、家电电器等多个领域保持着中国连锁零售企业的领先地位。经过接近30年的蓬勃发展发展，现在的苏宁实力不断增强已经发展成为中国最大的商业集团。根据最新的财报数据显示，苏宁连锁网络布局已经相当广泛，现已经覆盖了中国(除台湾及香港澳门)上百个城市，由于自身的发展势头强劲，潜力巨大，与同行业的其他企业相比有着难以企及的实力，凭借自身实力已经成功跃入中国百强企业，成为全球零售企业中国企业第一名。自成立以来，受到消费者的众多好评，并且在行业内部拥有良好的市场形势及广阔的发展前景让众多投资者大为看好，成为全球家电连锁零售业的翘楚企业。百强企业苏宁拥有不容小觑的实力，在市场上份量重，能够直接或间接地指引行业发展动向，在市场价格模式上宣称要实现新的价格模式，打破目前市场行业结构，要重构新的消费环境，销售不再讨价还价。对于门店的开发方式上，苏宁采纳的是四为一体的形式和策略。基本以每年新开百家店的态势增长，逐步形成统一的标准化店面布局，以整齐协调的店面形态在全国各大城市进行扩张。

1.1.2 经营方向